He's conquered the charts in the rap music category, parlayed a stake in the beverage company Glaceau for a buyout payday to Coke, so you might figure 50 Cent would parachute into the boxing business and set up shop looking to be the top dog from the get go. Get out of the away, Bob Arum. Step aside, Oscar de La Hoya. Check out how the new blood does it, OG Don King. But no. Fifty, who announced his entry into the boxing promotion business in July, is soaking up the industry practices by watching vets like Arum and Lou DiBella, the New York-based dealmaker.
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