I believe boxing needs to get back on network TV to help the sport regain some of the luster and eyeballs that were lost post Ali, Tyson and De La Hoya. Many of the deal-makers in the game seem to agree, and in recent months we saw fights on CBS and NBC. Golden Boy put on the CBS show and Main Events did the NBC show, and both companies' leaders seemed pleased with the results. Golden Boy's day-to-day leader, Richard Schaefer, talked about getting boxing to more viewers -- instead of being found solely behind the payrolls of pay-per-view, premium cable and basic cable -- on Wedneday at Barclays Center, during a presser to hype the Saturday Golden Boy/HBO show topped by a Bernard Hopkins-Tavoris Cloud main event.
0 comments:
Post a Comment