From Monday through Thursday, television people convened in NYC, to hype their stuff and try to convince advertisers that their programming is top grade, and worthy of getting top advertising dollars. Boxing exec Oscar De La Hoya made the trek to the "upfronts" from the West Coast, and on Wednesday, made his pitch to potential ad buyers about the health and well-being of his promotional outfit, Golden Boy Promotions. "I was invited by Fox, our partners," he told NYFightblog on a Friday phoner.
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