Bleacher Report - Boxing: How Floyd Mayweather and Canelo Alvarez Are Growing Boxing's Fanbase

Bleacher Report - Boxing Bleacher Report - The open source sports network

Design your online store. Shopify let's you create your online store easily. With total control over your website's design, state-of-the-art security & a fully hosted online shopping cart. From our sponsors

How Floyd Mayweather and Canelo Alvarez Are Growing Boxing's Fanbase Sep 6th 2013, 01:44, by Kevin McRae Floyd Mayweather and Saul "Canelo" Alvarez will meet for the junior middleweight championship in Las Vegas on Sept. 14, but already they've participated in the single largest marketing campaign in boxing history, and hope to break all sorts of financial records. It's been dubbed "The One" and—if you're alive and breathing—you can't go far without being exposed to a television commercial, a radio spot or even brand integration which has included everything from alcoholic beverages to motor oil. It's the type of blanket coverage the sport has never seen before. All of it has revolved around a central premise; that this is the biggest fight in the sport, featuring its two biggest stars and whether you're a hardcore fan, a casual fan or even no fan at all, you need to find a way to see this fight.  But it isn't just about selling tickets and making money—of course that's a huge part of it—it's also about growing the sport and finding ways to draw in new fans. Both Floyd Mayweather and Canelo Alvarez have personalities that are compelling, and they both have the ability to grow the sport. That's exactly what they've been doing throughout their careers—and in particular the last few months—and here's how. Begin Slideshow

You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions