If it bleeds, it leads. That old adage holds true in the news biz today, just as it always has. Blood, carnage, horror -- these are ingredients for news, and stories featuring those elements are reliable eyeball magnets. Always have been, always will be. It is the way we are built. We are fascinated, horrified and compelled to pay attention when the news is bad. The reasons are both simple and complex. Bad news typically equals drama, as the principals involved usually have to answer difficult questions or tests bestowed upon them by fate.
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