Bleacher Report - Boxing: Floyd Mayweather Returns in February Says Canelo, 3 Ways to Market the Fight

Bleacher Report - Boxing Bleacher Report - The open source sports network

Floyd Mayweather Returns in February Says Canelo, 3 Ways to Market the Fight Dec 5th 2012, 05:47 Floyd Mayweather may return sooner than expected. WBC junior middleweight champ, Saul "Canelo" Alvarez, told Boxing Scene that Mayweather wants to fight in February. That contradicts the May 4 fight date that Canelo wishes to schedule. Mayweather will turn 36 years old on Feb. 24, and a tune-up fight may be necessary following his jail sentence. While it may seem like a quick turnaround, Golden Boy promoter Richard Schaefer said Mayweather's next fight announcement could come soon. Mayweather also has a history of announcing bouts within three months of the date he'll actually fight. He announced his September, 2011 fight against Victor Ortiz in June of that year, and did the same with Miguel Cotto and Shane Mosley. If a fight announcement comes over the next week or two for a bout that happens at the end of February, Mayweather would be right on track to still sell millions of pay-per-views. While Mayweather usually takes advantage of major Mexican holidays to sell his fights to one of boxing's biggest demographics, there are still other ways to promote it. Here's three ways Mayweather may market a showdown in February. Begin Slideshow

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